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Case Study


Successful Digital Transformation for Arla's Recruitment

Improved Digital Presence and Success in Recruitment Campaigns

By implementing and tailoring a digital presence that attracts and engages potential talents, Blue Hands Digital has successfully created a strong online profile for Arla. This included a presence on social media platforms and the implementation of digital marketing strategies. The result of these efforts was increased visibility for desirable candidates in recruitment and a positive reinforcement of Arla's employer brand.




Increased applications


Number of views




Higher engagement rate

About Arla

Arla, a leading player in dairy products, is known for its commitment to sustainability and innovation, which is reflected in their employer branding and recruitment strategies that Blue Hands has helped enhance.

A blue hand holding something from behind.A blue hand holding something from behind.
a confused blue hand standing at the bottom of a mountain wondering how it will get up.

Successful Recruitment via Digital Advertising

Blue Hands Digital tackled Arla’s challenge of attracting high-quality candidates to their programs in a competitive and digital recruitment environment. By understanding the specific needs and goals of Arla’s recruitment strategy, we created a tailored digital presence to maximize appeal and competitiveness in the job market.


Strategic Target Audience Analysis and Brand-Enhancing Content

Initially, Blue Hands conducted a thorough target audience analysis for Arla, leading to an in-depth identification and segmentation of their audiences. This strategic foundation allowed us to tailor our marketing efforts to precisely match the needs and preferences of these target groups. This, along with continuous campaign optimization, led to maximum impact.

Additionally, our content creation was a key component in strengthening Arla’s brand identity. By creating engaging and brand-enhancing content, we helped build a strong connection between Arla and their target audiences.

  • Target Audience Analysis: Identification and segmentation of target audiences.
  • Content Development: Creation of engaging and brand-enhancing content.
  • Optimized Meta Campaigns: Customization and execution of Meta ads.
  • Data-Driven Tracking: Monitoring and analyzing user behavior.
  • Reporting: Clear and insightful data analysis.
  • Continuous Optimization: Ongoing improvements based on performance data.
A blue hand holding a lightbulb.

A Dynamic Strategy for Increased Brand Presence

Our retargeting strategy enabled a continuous presence and reminder of Arla’s brand to relevant target audiences. Through careful audience identification, we aimed for precision in finding the right candidates and maximizing the impact of our efforts.

Data-driven decision-making has been a central part of our strategy. By using insights and user data analysis, we adapted the campaign strategy along the way. This methodology allowed for a dynamic and adaptable strategy that responds to current trends and customer behaviors.

  • Retargeting: Reconnecting with previously engaged individuals.
  • Audience Identification: Precision in finding the right candidates.
  • Content Testing: Experimentation with different content formats.
  • Multi-Channel Strategy: Utilizing various platforms for maximum reach.
  • Data-Driven Decision Making: Using insights to guide campaign strategies.

Blue Hands is our unbeatable partner for recruitment marketing! Their cost-effective Meta campaigns have significantly increased applications. They are also incredibly fast and efficient!

Jakob Gazelius
Employer Branding Head

Explosive Growth in Applications with Over 300% Increase

After careful strategy development, creative conceptualization began, where engaging campaigns were designed and developed to not only inform but also involve the target audience. The result was campaigns that not only captured attention but also created a strong connection between Arla and potential candidates.

Consistent optimization led to measurable progress:

  • An increase of over 300% in the number of applications, clearly indicating increased demand and interest in Arla's products.
  • An impressive total of 1,200,000 views, strongly indicating the extensive exposure and reach of the campaigns.
  • An increase of over 500% in engagement rate, indicating a very positive response and interaction from the target audience.

These significant successes have not only resulted in a notable strengthening of Arla’s brand but have also greatly enhanced their market position, especially in recruitment.

A blue hand holding some statistics.